Marketing and Social Media Specialist – John Jay

john jayJohn Jay College of Criminal Justice of The City University of New York welcomes your application for the position of Marketing and Social Media Specialist. The incumbent is expected to manage social media communications, community engagement, and marketing ads for the College’s new online degree and certificate programs under John Jay Online –

This position may be filled by a part-time, hourly paid employee (15-20 hours per week) or by a highly qualified consultant with relevant professional experience (on a flexible work schedule).

• Develop and execute a social media and community engagement strategy across the online platforms of John Jay Online, including Facebook, Twitter, LinkedIn, and the website
• Help build a vibrant student community through organizing activities and facilitating communications for online students, including a private online community for admitted and enrolled online students
• Plan and create content, organize events, and engage in conversations on social channels of John Jay Online, in order to increase levels of community awareness and engagement
• Review content from marketing channels of the College and add relevant content to the website and social channels of John Jay Online
• Curate content from around the web to add to our social channels and the website
• Create paid online marketing campaigns including Google Display Network and Keyword target campaigns, as well as Facebook look-a-like and custom audience campaigns as well as others as befitting to the strategy.
• Track, analyze, and report key performance indicators (KPIs) across social media channels
• Cultivate relationships with outside marketing vendors including newspapers, trade websites and publications etc.
• Manage payment of outside vendors
• Liaison with IT department to assist and maintain JJO website

-Bachelor’s degree
-Experience with social media marketing or community management
-Outstanding organization, communication, and interpersonal skills
-Excellent writing skills
-Fast learner, eager collaborator; meticulous attention to detail

-Experience with PR writing, blogger outreach, and SEO
-Understanding of online education and higher education